Get In Touch

First Line BDR
Leadership
Development

Companies we’ve Supported

FACT
freightify
nexthink
ontra
kolsquare
luminance
FACT
freightify
nexthink
ontra
kolsquare
luminance
FACT
freightify
nexthink
ontra
kolsquare
luminance

IN SHORT

Martin Higgs
Founder and Coach

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We’re a BDR Leadership Development Partner for growing tech companies.

Our partnership helps champion, develop and retain your current and future first line BDR Leaders.

Yannick Pennings

Sensorfact

“Our 12 sessions were an incredibly positive experience, and I’m walking away with plenty of great ideas to implement. I specifically valued your attention to the finer details, which confirmed my fundamentals are strong while sharpening my leadership edge. I also truly appreciated our down-to-earth conversations and the many laughs we had along the way. To top it off, I’m thrilled to share that I’ve been promoted to Senior SDR Manager!!”

Testimonials

Matt Sayce

Nexthink

“If you are a BDR aspiring to become a Leader, now or in the future, the Accelerate program should be a no-brainer. While ability as a BDR can be self-evident, the transition from high-performer to People Leader can't be underestimated. The program enabled me to approach my leadership, confident that I had done everything needed to plug the gaps that you can't learn as an IC, and that can only come from investing time in yourself to develop. Martin shares actionable tips, insights and experience that help to cultivate habits and traits of strong leadership. Many of which I was able to begin implementing while still taking the program, planting my flag in my business as the right choice to manage a high-performing team.”

Testimonials

how we help

BDR to Leader Accelerator

We help create your future BDR Leaders through our BDR to Leader Accelerator Program.

This is for the organizations looking to promote internally for BDR Leadership.

The program covers the 10 soft and hard skills a BDR needs to master in order to be ready to step into leadership.

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Accelerate Coaching Programs

We help you champion and support your existing first line BDR Leaders, (Teams Leads and Managers) through our Accelerate Coaching Programs.

Each program is built around your unique context, based on individual and wider business needs - Whether that's soft skills, hard skills, or a mixture of both.

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FRACTIONAL LEADERSHIP

I work with select clients as a Fractional Head of Business Development. This is typically with early-stage tech/SaaS startups, scale-ups, or companies transitioning to B2B sales that need support building a business development function from the ground up.

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case

studies

Matt Sayce, Nexthink

BDR to Leader Accelerator

"The program enabled me to approach my leadership, confident that I had done everything needed to plug the gaps that you can't learn as an IC."

Matt was a BDR Team Lead when he started the program. His focus was on bridging the gap between high performance as a BDR and the soft and hard skills needed to step up into a BDR Manager position.

By the time he moved into management, he was ready.

View Case Studies

Yannick Pennings, Sensorfact

Accelerate Coaching Program

"To top it off, I'm thrilled to share that I've been promoted to Senior SDR Manager."

Establishing team values and non-negotiables improved motivation and morale, reflected in ENPS results


By the end of the program, Yannick had been promoted to Senior SDR Manager.

View Case Study
BDR Leaders

WE DEVELOP YOUR CURRENT AND FUTURE FIRST LINE BDR LEADERS.